We recently launched a new identity for the Friends of Colorado Avalanche Information Center with a full design and marketing package including strategic consulting, brand identity, web design and development, and internet marketing. As an organization who contributes to avalanche awareness and education throughout the State of Colorado we were very excited to be working ...

We recently launched a new identity for the Friends of Colorado Avalanche Information Center with a full design and marketing package including strategic consulting, brand identity, web design and development, and internet marketing. As an organization who contributes to avalanche awareness and education throughout the State of Colorado we were very excited to be working with “Friends of”.

Being a start-up organization, the Friends of CAIC was looking for the ultimate marketing package which included ground up design with brand elements such as logos, all the way through a website and online marketing.

We reflected their mountain sport enthusiast identity in every aspect of their brand, even incorporating the Colorado flag and colors into the logo and all brand elements. Upon determining the identity of mountain sport enthusiasts we designed a user-friendly website which showcases their identity with information, photography, news and more.

As a donation benefit, the website needed to have the ability to accept donations towards the Colorado Avalanche Information Center. We fulfilled this notion by integrating the PayPal donation option with the website.

Finally, to help market the Friends of CAIC brand and cause, we integrated the web presence with social networking including Facebook, Twitter, and various other networks where they can share, post events, and really get the word out…

Visit www.friendsofcaic.org and make your donation to a good cause.